CHICAGO, IL Publicis Groupe
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Company description
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Overview
The Manager, Connected Intelligence provides insights, data visualizations, and reporting for the client and internal teams. This position requires both strategic and tactical skill sets: An “eye” for numbers, intellectual curiosity, proficiency with problem solving, and a critical understanding of online media and nuances. The Manager must have a proven track record of data-rich analyses, be a team player, take a roll-up-the-sleeves approach and a “get it done” attitude.
This position involves ongoing coordination and collaboration between the research, analytics & media teams to ensure high quality analytical projects are effectively delivered and leveraged. Additionally, the Manager must be able to communicate said deliverables succinctly to a broad client and internal stakeholder audience.
This is an exciting opportunity to drive data-informed decision-making in a dynamic digital media environment to unlock the full potential of our digital media data.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Responsibilities
Role Objectives:
Data Management and Integration:
Oversee the integration of data from various digital platforms (e.g., Google Ads, Facebook Ads, DSPs, DMPs) into Tableau and Datorama
Ensure data accuracy, consistency, and timely updates across all reporting systems
Develop and maintain data dictionaries and documentation for all metrics and dimensions
Data Analysis and Visualization:
Develop advanced dashboards and reports using business intelligence platform like (Tableau, Datorama, etc.) focusing on digital media KPIs such as CTR, CPC, CPL, CPM, viewability, and attribution metrics
Create custom visualizations to effectively communicate complex digital media performance data to both technical and non-technical stakeholders
Implement and maintain automated reporting systems for real-time performance monitoring
Digital Media Performance Analysis:
Conduct in-depth analysis of cross-channel digital media campaigns, including paid search, display, social media, video, and programmatic advertising
Perform cohort analysis, funnel analysis, and multi-touch attribution modeling to understand user journey and campaign effectiveness
Identify trends, anomalies, and opportunities in digital media performance data
Stakeholder Management and Reporting:
Present complex data analyses and insights to senior management and clients
Collaborate with marketing, sales, and product teams to align on KPIs and reporting needs
Train team members and stakeholders on using BI tools and interpreting digital media data
Tool and Process Optimization:
Continuously evaluate and improve BI processes and methodologies
Stay updated on advancements in BI tools, digital media metrics, and industry best practices
Recommend and implement new tools or features to enhance our BI capabilities
Qualifications
3+ years of experience in digital media analytics, business intelligence, or related roles
Proven track record of managing BI projects in a digital media or advertising technology environment
Advanced proficiency in Tableau and Datorama, including custom SQL and complex calculations
Strong knowledge of digital media platforms (e.g., Google Ads, Facebook Ads Manager, DSPs)
Expertise in SQL and experience with big data technologies (e.g., Hadoop, Spark)
Proficiency in at least one scripting language (e.g., Python, R) for data manipulation and analysis
Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics)
Deep understanding of digital media metrics, KPIs, and industry benchmarks
Familiarity with programmatic advertising ecosystem and ad tech platforms
Knowledge of various attribution models and their applications in digital media
2+ years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
Knowledge of media and website measurement technologies:
Ad-serving platforms
Website analytics software
Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)
Advanced user Microsoft Office Suite and reporting tools
Web analytics platforms (Google Analytics, Adobe Analytics, WebTrends, etc.)
3+ years related experience in analytics/dashboard design, development and management
Experience managing team of 2 or more associates/analysts preferred
Experience working with international teams is a plus
Strong verbal/written communication and interpersonal skills is required
Self-starter with ability to thrive in a fast paced environment and able to function independently while providing status updates to a team of analysts
Cooperative, flexible, conscientious, dependable, resourceful, self-motivated, team-oriented, Problem-solving skills, time management, and critical thinking with a professional and positive attitude
Experience with online advertising/media, channel marketing, strategic marketing, off-line advertising/media and/or consulting
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
Compensation Range: $87,210 – $125,265 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/24/2025.
All your information will be kept confidential according to EEO guidelines.
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Publicis Groupe
Job Hiring / CHICAGO, IL / Manager, Connected Intelligence / Publicis Groupe >> APPLY/LEARN MORE >> https://de.jobsyn.org/4e96885d23844d6cae28c3b9954c80638003 >> #job #jobs #hiring #BGJobs
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US Work-eligible
CHICAGO, IL
