Publicis Groupe
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Company description
PHM is the leading health media agency in the US. We are designed for-and dedicated to-delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.
While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.
Overview
About Publicis Health Media
PHM is the leading health media agency in the US. We are designed for-and dedicated to-delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.
While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.
Position Summary
The Senior Analyst of Business Intelligence (hereafter “BI”) will apply their experience in data analysis to support the BI Team in conjunction with Media and Strategy counterparts in delivering all client and publisher reporting needs. The Senior Analyst will be responsible for mastering the various data sources at the disposal of the BI team to create dashboards for the purpose of analyzing media/marketing campaigns and translate those learnings into business implications for our clients. Senior Analysts will help train new team members and manage workload of the greater Analyst/Senior Analyst Team to ensure all work is completed in a timely manner.
The ideal candidate will have excellent analytical abilities, strong technical skills, outstanding business acumen, intense curiosity and superior verbal/written communications skills. The successful candidate will be a self-starter that is adaptable, exhibits strong attention to detail, and has an ability to work in a fast-paced and ever-changing environment.
Responsibilities
While every engagement is unique, typical engagements require execution against the following tasks and deliverables:
Ensure all data is accurately reflected in all reporting tools through quality assurance process
Regularly engage with data partners to prepare data and proactively identify and resolve issues including data inaccuracies or discrepancies
Assist with the creation of measurement plans outlining strategy and tactics required to assess brand performance
Assist with collecting market and industry research to provide performance benchmarks, industry updates, market scans, top-line summaries and client reports
Synthesize media campaign data available into insights/recommendations about the success of our programs in transforming the behavior of our target audience (most likely healthcare professionals, patients/prospects, or a combination of the two)
Work with the BI Leadership to utilize the aforementioned insights/recommendations as the foundation for presentations, reports, and assorted client deliverables
Maintain professional relationships with internal (PHM) stakeholders by communicating effectively and delivering on all data needs for which BI is responsible
Clear understanding and demonstrated ability to successfully coach entry level employees on basics of BI Reporting platforms including but not limited to:
Google Display & Video 360 (DCM)
Data Visualization tools (Datorama, Power BI, Tableau)
Search Ads 360/Adwords
Social Reporting (Facebook/Instagram/Twitter)
Web Analytics (Analytics360/Omniture)
Contribute to competitive analyses and best practice audits
Display ability to shift mindset in client/vendor/internal meetings from active listening to proactive participant, presenting new ideas and being able to generate personal POV on discussion topics
Ability to operate autonomously and manage multiple deliverables
Understanding of working within a matrixed organization and the ability to direct questions to the appropriate party necessary in order to quickly provide resolution to client issues/projects
Qualifications
Requirements
Strong analytical skills with demonstrated ability to be both strategic and tactical
Ability to multi-task; ability to manage time, deadlines and prioritize work
Capacity to work independently and contribute to larger team initiatives
Understanding of how clients use all aspects of their multi-channel marketing mix in reaching their customers
Superior skills with the following core competencies:
Time Management
Problem Solving
Quantitative Skills
Effective Communication
Intellectual Curiosity
Hands on experience with digital analytics tools (Google Analytics, Omniture)
Power user of MS Excel; Proficiency in Word and PowerPoint is required
Knowledge of statistical modeling techniques, segmentation, research, lifetime value and ROI a plus
Experience in program measurement (online and/or offline) and test design a plus
Education and Experience
Bachelor’s Degree (preferably a BS in a related field) is required
2 to 3 years of work experience in data/analytics consulting and/or quantitative marketing/analysis (healthcare, pharmaceuticals and life sciences experience a plus)
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: $72,390 – $109,480 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/18/2025.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
All your information will be kept confidential according to EEO guidelines.
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Publicis Groupe
Job Hiring / / Senior Analyst, Business Intelligence / Publicis Groupe >> APPLY/LEARN MORE >> https://de.jobsyn.org/9383dfdb6c5a454b80ac1a588bfa3bd78003 >> #job #jobs #hiring #BGJobs
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